Know More About Social Media

Social media is something that is keeping people from all over the world connected with each other. It has become the means of gaining information and also sharing it. It can simply be defined as a computer mediated tool that allows the people to share, create as well as exchange ideas, information, videos and pictures in a virtual community or a particular network. It is also a group of applications based on the internet and they are built on technological and ideological foundations. They are capable of allowing the exchange and creation of user generated content. It is a medium that depends on web based technology and mobile based technology in order to create a very highly interactive platform through communities and individuals.

Managing the social media

There is a very huge trend towards the usage of social media monitoring tools that allow all the marketers to track, search and analyze the conversations on the web about the brand and also on various topics of interest. This can be a very useful tool as far as PR management is concerned. It allows the users to measure the return of investment, general public engagement and competitor auditing. The tools range from basic applications, free tools and subscription based tools. There is a framework called the honeycomb framework that defines how the social media services focus on the functional building blocks. This framework includes identity, presence, sharing, conversations, reputation, relationships and groups. These blocks are instrumental in the management process of social media.

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