Is Buying Reviews an Ethical Business Practice?

As soon as you throw around words like "Ethical", I get ready for a lecture on morality and religion. That is not the intent of this article. However I will provide you with a sliding scale and you can impose your own sense of ethics and morality to determine which end of that scale you are comfortable with. I am quite convinced that ethics is a sliding scale affected by Risk, Reward and Motivation.

· Risk = Likelihood of punishment

· Reward = Size of the prize

· Motivation = Emotional drive derived from positive or negative circumstances.

As an example, if you ask most people if they would eat food from a dumpster, most would say "Hell No". However, as your hunger grows and your options for something better recede, your willingness to partake of the dumpster dining experience will grow.

When it comes to reviews there is the obvious question of what will reviews do for me. I believe there are four primary benefits for reviews:

1. Ego boost for the business owner. "They like me!, They really like me!"

2. Social signals to the search engines that people are engaging with your company. This tends to effect ranking to a small degree.

3. A visual indicator that makes your business listing stand out. In the instance of a Google listing, the 5 yellow stars show up after you get 5 reviews and that makes your maps listing more noticeable and more likely to get clicks or calls.

If you need any kind of information on this article related topic click here: google reviews buy,